Bank Indonesia Website Redesign – Holistic UX & Mobile Optimization Project

Role

I led the end-to-end design process for the official website redesign of Bank Indonesia. My responsibilities included conducting UX research, identifying usability issues, redefining the information architecture, and delivering responsive UI designs across desktop and mobile platforms. I also collaborated closely with developers and stakeholders to ensure smooth implementation.

Result

The redesigned website improved mobile responsiveness and accessibility across devices. Based on usability testing and stakeholder feedback, the new structure reduced user confusion, especially on the exchange rate and news sections. Although no analytic data was made public, the redesign was approved and implemented by the internal team, marking the project as a success.

Date

Dec 12, 2024

Timeline

3 months

Tools

Scope Project

Mobile Apps

Website

Status

Done

Role

Result

Date

Dec 12, 2024

Timeline

3 months

Tools

Scope Project

Mobile Apps

Website

Status

Done

Date

Dec 12, 2024

Timeline

3 months

Tools

Scope Project

Mobile Apps

Website

Status

Done

Design Approach

We conducted usability testing with seven user segments. Each group gave unique feedback based on their daily interaction with the site. From navigating complex data tables to understanding real-time indicators on mobile, these tests shaped both the information architecture and interaction patterns across the new platform.

Understanding Diverse Needs

Bank Indonesia's website serves a wide range of users—from policymakers to everyday citizens. That means our redesign can’t just “look good”—it needs to work well for people with very different goals, tech comfort levels, and usage patterns.

Sharing Result

After multiple rounds of usability testing and iteration, we wrapped up the design sprint by presenting our findings and solutions to the project stakeholders at Bank Indonesia. This final session covered key user pain points, design rationale, and proposed improvements across both desktop and mobile platforms. It was important for us not only to deliver screens, but to explain the why behind each decision—why users missed certain features, why we reorganized the homepage structure, and why certain UI elements were prioritized. This collaborative wrap-up ensured alignment across departments and set the stage for implementation.

Prototype Preview Used During Testing

To simulate real-world interactions, we created a high-fidelity interactive prototype that mimicked the core user flows of the redesigned Bank Indonesia website—optimized for mobile. This prototype was used during usability testing sessions with participants from various user groups, including internal staff, the public, and financial industry representatives. Participants were asked to complete common tasks, such as checking exchange rates, accessing economic updates, and using search/filter functions. Their feedback helped us identify usability issues and informed key improvements in our final design iteration.

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